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Together, We Create Change

Building Sustainable Funding for the Future

I help charities and non-profits secure long-term funding through clear strategy, strong cases for support, and practical trust fundraising advice. My work is about helping you plan ahead, build lasting funder relationships, and secure the resources you need to make a real difference.

John Field Fundraising Ltd Trusted partner for strategic trust fundraising.
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My Approach

How I Work / My Approach

Every organisation is different, so I start by understanding where you are now, your funding mix, your challenges, and your goals for the future. From there, I work with you to build a clear and realistic plan to grow your income from trusts and foundations.

My approach focuses on:

  • Reviewing your current funding and identifying opportunities for growth
  • Creating a simple, practical strategy that supports multi-year funding and long-term sustainability
  • Helping you build a manageable pipeline of potential funders
  • Supporting you to write clear, convincing cases for support that funders connect with
  • Strengthening your trust fundraising skills and good practice for the future
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Why Expertise Demands More Than Emotion

Emotional learning may be quick, but what we consider as “expertise” usually takes a long time to develop.

My Process

This is how I usually work with clients, in a way that is structured, supportive, and focused on real results.

1

Understanding and Alignment

We start by getting clear on what you are funding and why it matters. I help you align your projects, outcomes, and impact so your priorities are easy to explain to funders.

2

Research and Funder Mapping

Next, we look at who's out there. I help you build a strong, realistic pipeline of trusts and foundations that genuinely fit your work, not just a long list of names.

3

Case for Support Development

Together, we shape your story into a clear and honest case for support that highlights your impact, evidence, and the difference funders can make by supporting you.

4

Bid Writing and Submission

I then help you write, review, or refine your funding bids so your proposals are persuasive and reflect your organisation's voice and values.

5

Relationship Building

Finally, I help you plan how to keep funders engaged through good communication and reporting that builds lasting trust.

Continuous Support

Every step is collaborative, flexible, and designed to build your confidence and capacity for long-term success.

Services

Practical, strategic support to strengthen your trust fundraising and secure long-term income.

01

Fundraising Strategy Development

Developing clear, realistic fundraising strategies that support multi-year funding and long-term sustainability.

02

Trust and Foundation Research

Identifying the right funders for your work and building a strong, focused prospect pipeline.

03

Case for Support Writing

Helping you explain your story and impact in a way that funders connect with and want to invest in.

04

Grant and Bid Writing

Support with writing and refining high-quality funding bids, including multi-year and strategic applications.

05

Funder Relationships and Stewardship

Guidance on maintaining good funder relationships, reporting well, and building ongoing support.

06

Mentoring and Ongoing Support

Practical, one-to-one help to strengthen your fundraising skills and confidence over time.

FAQ

Frequently Asked Questions

Answers to common questions about fundraising strategy, income development, and building sustainable funding.

I work with charities to strengthen their trust fundraising and income development. This includes developing practical fundraising strategies, helping you identify and build a realistic funder pipeline, writing or reviewing funding bids and providing hands-on advice to grow your funding confidence and skills.

Both. Some clients need a full fundraising strategy, while others need support writing specific cases for support or funding bids. I can help with whatever stage you are at, from planning your approach to crafting the applications themselves.

Every organisation is unique, with different challenges, goals and capacity. I start by listening and understanding your work, your current funding mix and where you want to get to. From there, I design a practical plan that suits your size, resources and ambitions without a one size fits all approach.

Yes. I can help you identify new funders who genuinely align with your mission and create a focused prospect list. I also advise on how to approach funders, what to include in your communications and how to build stronger long-term relationships.

Most of my work is with small to medium-sized charities, community organisations and social enterprises. I also support larger organisations that want to strengthen their trust fundraising or refresh their approach to strategy and funder engagement.

Yes. Fundraising takes time and consistency. I offer mentoring and follow up support to help you put the strategy into action, strengthen your pipeline and stay on track with your fundraising goals.

I keep things simple, strategic and realistic. My focus is on helping you build confidence, develop good fundraising practice and secure long-term sustainable funding rather than short-term wins.
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Tell me where you want to take your trust fundraising and I'll recommend the right next steps—whether you need a roadmap, a partner, or a second pair of eyes.

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